LAGOS, NIGERIA – July 25, 2023 – The highly anticipated second edition of the Knorr Jollof Fest took place on Sunday, July 23, 2023, at Muri Okunola Park in Lagos.
This remarkable event was a true celebration of Nigeria’s beloved dish – Jollof rice, captivating the hearts and taste buds of attendees from all walks of life, and not even the rain could dampen the spirits of the enthusiastic participants who came out to have a good time.
Organized by RedMediaAfrica and supported by Knorr, the Knorr Jollof Fest provided an immersive culinary experience that delighted attendees with a variety of captivating activities and mouthwatering Jollof rice creations.
Participants also enjoyed interactive games and engaging competitions that added an element of excitement to the festival.
The event served as a platform for individuals to showcase their creativity and immerse themselves in the rich cultural heritage of Jollof rice.
The “Eat for Good” garden showcased Knorr’s dedication to promoting nutritious and wholesome meals.
Attendees explored a diverse range of fresh cooking herbs and spices, inspiring them to infuse their meals with more herbs and vegetables to ‘Eat for Good.’
Bolanle Kehinde-Lawal, Marketing Director, Nutrition, Unilever West Africa, shared her thoughts on the festival, saying, “The Knorr Jollof Fest 2023 was a celebration of the vibrant culinary tapestry of Nigeria.
“Our aim was to ignite culinary passion and bring people together through the love of Jollof rice. The festival succeeded in creating an immersive experience that showcased the versatility and creativity that Jollof rice represents.”
With a delectable array of Jollof rice variations, from the aromatic Suya Jollof to the indulgent Seafood Jollof, attendees were treated to tasty and nutritious meals that delighted their taste buds.
Rain or shine, the flavors of Jollof rice shined bright, leaving everyone with a sense of satisfaction and culinary delight.
The Knorr Jollof Fest continues to inspire and empower food enthusiasts across the nation to explore new culinary possibilities and embrace the rich cultural heritage of Nigerian cuisine.
The festival is a testament to Knorr’s commitment to enhancing mealtime experiences and promoting healthier and nutritious ways of enjoying Nigeria’s beloved dish – Jollof.
Despite the weather, the excitement and passion of the attendees remained undeterred, showcasing the enduring love for Knorr and Jollof rice in Nigeria.
The event’s success reflects Red Media Africa’s dedication to using inspiration, empowerment, and action to connect brands and organizations with their audiences and lead in their industries.
The festival received recognition with multiple local and international awards, including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.