BY ABUSATAR HAMED
The mobile banking application – FirstMobile of the First Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion services provider has been awarded the 2020 Best Mobile Banking App award 2020 in the Global Finance Best Digital Bank Awards 2020.
According to a release e-signed by Folake Ani-Mumuney, Group Head, Marketing & Corporate Communications and made available to StarTrend Int’l & online – www.startrendinternational.com by Modupeola Orunmuyi of Media & External Relations, Marketing & Corporate Communications, First Bank of Nigeria Limited, the achievement of this feat is largely attributable to the Bank’s relative strength and success of its web products and services, notably FirstMobile.
Speaking on the 2020 Global Finance awards Joseph D. Giarraputo, publisher and editorial director of Global Finance said; “This year, a global pandemic accelerated the transition to digital banking, but forward-thinking banks were already on that road. The Digital Bank Awards hone in on the institutions that are leading the shift toward a new world of banking.”
According to Global Finance, winning banks were selected based on various criteria, including strength of strategy for attracting and servicing digital customers, success in getting clients to use digital offerings, growth of digital customers, breadth of product offerings, evidence of tangible benefits gained from digital initiatives, and web/mobile site design and functionality. winners chosen from entries evaluated by a world-class panel of judges at Infosys, a global leader in consulting, technology and outsourcing. The editors of Global Finance were responsible for the final selection of all winners.
Appreciating the award on behalf of the Bank, Gbenga Shobo, Deputy Managing Director, FirstBank said “the Global Finance 2020 Best Mobile Banking App award is testament to our continuous commitment to putting our customers first which was demonstrated in our recent upgrade of the leading mobile banking application, FirstMobile. The upgrade on FirstMobile is designed to suit the social pattern and lifestyle of all our customers.
“We dedicate this award to all customers and appreciate Global Finance for the recognition.”
Only recently, Global Business Outlook awarded FirstMobile with the 2019 Best Mobile Banking App.
First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 125 years.
With over 750 business locations and over 76,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 15 million customers.
The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.
The Bank has been nimble at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such milestone in the country. FirstBank’s cashless transaction drive extends to having more than 9million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 3 million people on FirstMobile platform.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”.
The Bank’s brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.