FIRSTBANK DEDICATES MONTH OF MARCH TO CELEBRATE WOMEN, REINFORCES ITS COMMITMENT TO EMPOWERING WOMEN

LAGOS – In furtherance of its leading role in promoting the socio-economic inclusion of women in society, First Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion services provider, has announced its dedication of the month of March to the celebration of women across the world, as it commemorates the globally celebrated International Women’s Day, scheduled for Wednesday, March 8, 2023.

Kicking off the series of internal and activities designed to celebrate women is The First Women Network (FWN), Mentoring, Coaching and Sponsorship Pillar Webinar that was held on Friday, March 3, 2023.

The event was organized by the Bank’s First Women Network, an initiative that seeks to address the gender gap and increase the participation of women at all levels within the organisation.

On Wednesday, March 8, 2023, the Bank will join the rest of the world to celebrate the 2023 International Women’s Day themed: “Embrace Equity” as it convenes its International Women’s Day 2023 event.

As a member of UN Women, FirstBank employs the relevant women empowerment tools, including the Women Empowerment Principles (WEPs) Gender Gap Analysis Tool in the process of assessing its performance and provides progress reports that feeds into the WEPs performance indicators.

FirstBank has a ratio of about 39%:61% female to men employees while 32% women in management driving a deliberate policy consistent with the WEPs – Equal Opportunity, Inclusion, and Nondiscrimination.

In line with this commitment, FirstBank is partnering with UN Women on March 15, 2023 and is set to play a key role in a scheduled event driven by UN Women that will showcase young women and men between the ages of 18-35 in Nigeria who are using technological innovations and tools to promote gender equality, women’s empowerment and inclusion.

This is in line with the UN International Women’s Day theme for 2023 “DigitALL: Innovation and technology for gender equality’’.

The conversation on ‘’Embrace Equity’’ as well as ‘’DigitALL: Innovation and technology for gender equality’’ will be reinforced on Twitter Spaces with notable speakers including Foluso Gbadamosi, the Executive Director of Junior Achievement Nigeria.

Amongst the activities scheduled to round off the Women’s Month commemoration is the Bank’s support of the Heroism of Erelu Ota – a play which aligns with the Bank’s First@arts goal of supporting the arts and women.

Heroism of Erelu Ota is an untold story of a legendary goddess in Ikorodu Kingdom who travels on the sea with a mat, and her ability to see what the enemies of Ikorodu are planning in their town, played a huge role in assisting the people of Ikorodu during the Agbala war.

Speaking ahead of the events, Folake Ani-Mumuney, Group Head, Marketing & Corporate Communications, FirstBank said that “we remain committed to diversity and inclusion as well as women empowerment through digital education and the provision of opportunities for women to access digital tools to bridge the gender digital divide and achieve gender equality.

“Therefore, as in previous years, FirstBank has dedicated March 2023 as a month set aside to celebrate women and all their remarkable achievements over the years which include their leadership roles and pace-setting standards in Science Technology Entrepreneurship, Arts and Mathematics (STEAM).

“We are deliberate about partnering to ensure more impact – ensuring that we touch as many women as possible in Women’s Month and beyond.’’

First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 128 years.

With over 750 business locations and over 196,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 30 million customers.

The Bank has an international presence through its subsidiaries, FBNBank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.

FirstBank has been handy at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 12million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 4.5 million people on FirstMobile platform.

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership.

Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes.

With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.

FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years.

The Bank’s brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as it standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with its brand vision – “To be the partner of the first choice in building your future”.

Also, First Bank brand promise is always to deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on its inherent values of passion, partnership and people, to position You First in every respect.