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…Celebrating Africa’s Energy and Culture in Port-Harcourt
BY ABU-SATAR HAMED
PORT-HARCOURT, RIVERS STATE, NIGERIA – OCTOBER 13, 2024 – In a bold celebration of Africa’s vibrant spirit, Coca-Cola® has launched its latest limited-edition beverage, Coca-Cola® Wozzaah Zero Sugar.
This marks the introduction of Coca-Cola® Creations in Nigeria, designed to honor the continent’s rich cultural heritage and dynamic energy.
The launch, held in Port-Harcourt invited consumers to experience the essence of Africa through this unique product.
Coca-Cola® Wozzaah is crafted to reflect the continent’s diversity, blending together the rich flavours of tropical fruits and exotic spices that define Africa’s culinary landscape.
Coca-Cola® Wozzaah offers a refreshing new taste that combines tropical notes with a hint of exotic fruits and spices.
The drink is designed to appeal to both local Nigerian consumers and global audiences, offering a flavour profile that celebrates Africa’s cultural and geographical diversity.
Available exclusively at select outlets across Nigeria, Wozzaah promises an unforgettable experience for those seeking something fresh and exciting.
Coca-Cola® partnered with renowned Nigerian Afrobeats artiste – Lojay to enhance the authenticity of the Wozzaah launch.
Lojay’s influence and dynamic energy, especially within the younger generation, resonates with Coca-Cola’s mission to celebrate African culture through innovative products. His involvement adds a creative, youthful dimension to the brand’s cultural campaign.
Soji Omoigui, Senior Frontline Marketing Manager for Coca-Cola Nigeria Limited expressed her excitement about the launch.
“Coca-Cola® Wozzaah is a tribute to African culture, merging innovation and creativity,” she said. Omoigui added that Lojay’s involvement would help create meaningful and unforgettable experiences for the brand’s Gen Z consumers, solidifying Wozzaah as a culturally relevant product.
The launch was transformed into a dynamic cultural celebration, featuring live performances from Lojay and other top Nigerian artistes. The event fused art, music, and culture, with Coca-Cola® Wozzaah at the center of the festivities. It was more than just a product, but a moment to celebrate African creativity and innovation.
In addition to the beverage, Coca-Cola® has partnered with WafflesnCream to offer exclusive merchandise that embodies African vibrancy.
Available for nationwide delivery, this limited-edition collection strengthens Coca-Cola’s connection with its consumers, emphasizing the importance of cultural representation alongside the drink itself.
Coca-Cola® Wozzaah is more than just a refreshing drink – it’s a symbol of African creativity, pride, and diversity.
By blending modern innovation with cultural heritage, the beverage invites everyone to celebrate Africa’s artistic and cultural diversity.
For more information on Coca-Cola® Creations and Wozzaah, visit www.coca-cola.com/creations
