LAGOS: As part of this year’s World Quality Day celebrations, leading fruit juice brand, Chivita 100%, emerged as the Brand of the Year at the recently held Global Quality Excellence Award in Lagos.
According to a release e-signed and made available to StarTrend Int’l magazine & www.startrendinternational.com by Ugochukwu Uwajeh of SoulComms, this represents another milestone for a brand that has continually grown its mind share through innovative quality, effective communication and consumer satisfaction.
The award which was organized by the World Quality Alliance recognizes excellence in quality conformance to customer needs and promotes awareness of the important contributions that quality makes toward a nation’s growth and prosperity.
Chivita 100% is a nationally produced 100% fruit juice made from real natural fruits with no added sugar, no artificial colours and no preservatives. It is perfect as a daily source of vitamins, minerals, and antioxidants, which provide nourishment for health conscious consumers.
According to Ifeoma Esorougwe, the Executive Director, World Quality Alliance, “the Global Quality Excellence Brand of the Year Award is an opportunity for Chivita 100% to be recognized as the number one fruit juice in Nigeria and the responsibility to ensure that it continues to deliver superior quality that consistently exceed consumer expectations.”
Speaking on the award, Managing Director of Chi Limited, Mr. Deepanjan Roy, stated that the award was a welcome development and underscores the organization’s commitment and passion to creating the highest quality fruit juice available in the market today.
“The Global Quality Excellence Brand of the Year Award for Chivita 100% also validates our resolve to ensure that our range of Chivita products, including Chivita 100%, continue to be admired for their health, nutrition and high quality,” he added.
Chivita 100% is convenient, delicious and offers consumers a range of nourishing 100% fruit juice choices. It is available in 1Litre pack sizes in four variants – Real Orange, Real Apple, Real Pineapple and Red Grape.
Incorporated in 1980, CHI Limited is a market leader in the food & beverage sector in Nigeria. Each of its product offerings within the juice & dairy beverages and snacks categories in which it operates are category benchmarks which are loved for their taste and high nutrition.
With its ISO 22000 certified state of the art manufacturing facility, CHI deploys advanced processing and packaging technology in making all its products.
CHI has established footprints in urban and rural Nigeria through a large network of depot operations across the country. In addition, CHI prides itself as being one of the few Fast Moving Consumer Good (FMCG) companies who export quality food and beverage products to other African countries.
Its passion for excellence and commitment to sustainable development is exemplified in its continuous efforts to provide the best food and beverages to its consumers. Through its continuous investments in manufacturing and related infrastructure projects, CHI currently provides direct and indirect employment to over 112,500 people through its robust value chain.