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Phyna, the winner of Big Brother Naija “Level Up” Season 7, has publicly called out the show’s organisers, MultiChoice, for failing to pay her the 1BTC (Bitcoin) prize money, now valued at over N100 million, promised two years ago.
Expressing her frustration during an Instagram Live session, Phyna’s plea has ignited a wave of reactions on social media, with many questioning the transparency and accountability of reality TV shows in Nigeria.
Daniel Regha, a notable Twitter user, suggested Phyna should take legal action rather than rely on social media outcry. He emphasized that legal avenues might be more effective in securing her due prize.
Social media user ThisisTolu offered support and advised Phyna to take formal steps, such as sending a detailed letter or email to MultiChoice and seeking legal advice. Tolu suggested this approach might yield better results than public complaints.
Rita Sunshine condemned the organisers’ lack of integrity, noting that such behavior would not be tolerated in more developed countries. She urged Phyna to seek legal recourse and apply pressure on MultiChoice through formal and public channels.
Timi of Lagos speculated that Phyna’s post-show performance and lack of a strong fan base might have influenced the organisers’ reluctance to pay her.
According to Timi, Phyna did not secure lucrative deals or maintain significant social media attention after the show, which might have led to this issue.
This controversy highlights the need for accountability in reality TV shows and raises questions about the treatment of participants long after the cameras stop rolling.
As the debate continues, it remains to be seen how MultiChoice will respond to these allegations and whether Phyna will receive her long-awaited prize.
